August 26, 2026
Maximize Your Income And Business Relationships
Business / Economics / Christian Living
Date Published: June 16, 2026
Publisher: Lucid Books Publishing
Selling God’s Way is a book that explains how to apply biblical principles to all aspects of professional selling: Prospecting, Questioning, Presenting, Closing, Servicing, and Handling Objections. Filled with biblical scripture and stories, the book presents the best way for any salesperson to maximize their income and business relationships, regardless of religion. Many people all over the world, and throughout all of time, believe that biblical wisdom remains the most valuable forever.
Review
Selling God's Way is both motivating and practical. Michael Hamer does a great job showing that faith can be an important part of running a successful business. The book encourages readers to develop meaningful business relationships that benefit everyone involved. It left me feeling inspired to be more intentional in both my work and the way I interact with people.
About the Author
Michael P. Hamer is a lifelong salesperson whose journey in selling began at
the age of seven on the streets of Gary, Indiana, where he sold eggs with his
grandfather, a deeply religious man who helped shape Michael’s values
and work ethic. Throughout high school and college, Michael continued honing
his sales skills, selling products typical of his peers, books door-to-door in
Los Angeles, and advertising space at a theater in Cambridge,
Massachusetts.
Michael graduated from Boston University with a degree in
communications, concentrating in advertising and marketing. Following
graduation, he spent nearly three decades in advertising sales within the
radio and television industries in the Washington, DC market. Over the years,
he held a wide range of leadership roles, including Account Executive and
General Sales Manager.
In his final media position, Michael served as
Sales Manager for WAVA Radio, a Christian teaching and talk radio station.
Throughout his career, he earned numerous awards and recognition for both
sales performance and management excellence. Despite his success, Michael
observed a growing lack of service-minded behavior and people-centered
priorities in business. Motivated by his love for salespeople and his deep
commitment to God’s Word, he wrote Selling God’s Way to offer a
faith-based approach to ethical selling that strengthens relationships,
reduces stress, and aligns business success with biblical principles.
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